Tracking cookies are small text files stored on a user’s device when they visit a website. They are used to collect and store information about a user’s browsing activity.

When a user visits a website, a cookie is saved in their browser. This cookie records information such as pages visited, time spent on the site, and user preferences.

Each time the user returns to the site, or visits another site that uses the same tracking system, the cookie is read and updated. Third-party cookies can track activity across multiple websites, building a detailed profile of the user’s behaviour.

• Loss of privacy
  Tracking cookies collect data about browsing habits, reducing user privacy
• Unauthorised access to personal data
  Data may be sent to third parties without the user’s full awareness
• Data sharing without consent
  Information collected can be shared or sold without clear permission
• Cross-site tracking
  Third-party cookies can track users across multiple websites
• User profiling
  Data can be used to build profiles and target adverts based on behaviour
• Data misuse or leaks
  If accessed by malicious actors, personal data could be misused or exposed