The target market is the specific group of people an esports event is designed for. Every event is created with a particular audience in mind, such as school pupils, casual players, competitive teams, or spectators.

Understanding who the event is for helps organisers make better decisions about the game, format, venue, and promotion. For example, a lunchtime school FIFA tournament will have a different target market from a national-level esports qualifier.

When planning an esports event, organisers should carefully consider:

• Age group – Is the event for primary pupils, secondary pupils, or adults?
• Skill level – Is it beginner, intermediate, or competitive?
• Interests – What games or genres are popular with this audience?
• Location – Is the event local, national, or online?
• Purpose – Is it for fun, fundraising, competition, or qualification?
• Budget – What can the target audience realistically afford?

A clearly defined target market makes an event more successful and more enjoyable for those taking part.

If the target market is not clearly identified, the event may struggle to attract participants.