Target Audience

“Who is the game for?”

The target audience is who your game is designed for. Game developers need to know their audience to make the right design choices.

For example: If you’re making a game for young children, including scary horror themes would be a bad idea.

A target audience can be a mix of or all of the following:​

  • People from a specific country

  • People of a specific age

  • People with specific interests

  • People who play games on a certain device

  • People who want to learn about something specific

Target

You should be able to identify the target audience of a game.