Pitching a Game
For the game that you are going to make, you must create a pitch.
A game pitch is a short presentation that explains your game idea. It’s your chance to show off what your game is, how it works, and why people would want to play it. In the real world, game developers use pitches to:
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Secure funding from publishers or investors
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Sell their idea to studios or game fund organisations
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Advertise their game to players, influencers, or the press
Whether simple or detailed, a strong pitch helps people quickly understand and get excited about your game.
What should your pitch include?
Every pitch should clearly explain your game idea in a way that’s engaging, easy to follow, and tailored to the level you’re working at. Whether it’s a few slides or a full presentation, your goal is to communicate your vision and show you understand what makes your game fun and unique.
Level 4
At Level 4, you will give a short and creative pitch that introduces your game idea.
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Describe the key parts of your game clearly and simply.
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Talk about the genre, the style, and what the player does.
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Show some early thinking about what makes the game fun.
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Use a few slides or visual aids to help get your idea across.
Keep it light and imaginative – your pitch should show you understand how to talk about a game idea confidently.
Level 5
At Level 5, your pitch should be more detailed and focused on your chosen game.
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Clearly explain your selected game idea using the five key areas.
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Describe how the game will work and what makes it playable.
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Include controls and basic gameplay mechanics.
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Begin to consider who the game is for and why they’d enjoy it.
Show strong planning and decision-making – this pitch should prove you’ve thought carefully about your game and how to communicate it.
Level 6
At Level 6, you will deliver a confident, well-structured pitch that presents your final game idea with detail and clarity.
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Cover all five areas of your game idea in full.
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Clearly explain who the game is for and why it will appeal to them.
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Justify your design decisions using examples and comparisons.
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Discuss gameplay mechanics, UI elements, and control systems.
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Use slides, visuals, and early concepts to support your pitch.
Your pitch should feel professional – like you’re presenting to a real investor or publisher. You’re showing confidence, understanding, and creativity.
Ready to present?
Now that you know what’s expected at each level, it’s time to start building your game pitch.
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Use the examples to see what a strong pitch looks like
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Download the workbook to help organise your slides and ideas
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Focus on being clear, confident, and creative when you present
Remember: A good pitch makes people excited about your game — keep it simple, visual, and focused!