Game Proposals
A game proposal is a written plan for a game idea. It explains what the game is about, who is in it, where it takes place, how it plays, and how the player interacts with it. Think of it like your first pitch — you’re trying to show off your idea and explain how it could work as a real game.
You’ll be coming up with two game ideas:
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One should be simple
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The other should be more developed or complex
What goes into a game proposal?
At every level, your job is to write two game proposals and explain your ideas using five key areas:
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Narrative or Objective – what’s the story or main goal?
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Characters – who is in your game?
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Levels/Environment – where does it take place?
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Game Mechanics – how does it play?
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User Interface – what does the player see and interact with?
Each level increases in detail, depth, and reasoning. Below is a breakdown of exactly what each pitch needs at each level.
Level 4
At Level 4, you’ll come up with two simple game ideas which:
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Briefly describe each of the five key areas: genre, gameplay, audience, platform, and visual style.
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Show creativity and imagination, even if the details are basic.
Keep it short and fun — your goal is to show you understand what makes up a game idea.
Level 5
At Level 5, you’ll create two game proposals – one simple, one more complex – that:
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Cover the five key areas in more detail.
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Include some explanation of the game’s controls.
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Compare both ideas to show which one you will choose to develop and why.
Your goal is to show clear thinking and reasoning, with more detail and understanding than at Level 4.
Level 6
At Level 6, you’ll write two detailed game proposals – one simple and one complex – that:
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Fully cover the five key areas with thorough explanation and justification.
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Clearly explain how the game will be controlled and played.
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Compare both ideas, discussing strengths and weaknesses, and justify your final choice with well-reasoned arguments.
Your aim is to show a deep understanding of game design and decision-making, going beyond just describing your ideas.
Ready to plan?
Now that you know what’s expected at each level, it’s time to start planning your own game proposals.
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Use the examples to see what a good idea looks like
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Download the workbook to help structure your thinking
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Start simple, then expand your second idea with more detail and features
Remember: A well-planned game idea makes your design work much easier later!