Sponsors
A sponsor is an individual or organisation that provides support to an esports event, usually in the form of money, equipment, prizes, or services. In return, the sponsor may receive promotion or recognition during the event.
Sponsors can help improve the quality of an esports event by reducing costs, increasing prize pools, or providing better equipment. Even small or local sponsors can make an event more engaging and professional.
Potential Sponsors
For small-scale or school-based esports events, having a sponsor is not always required. However, organisers should be able to identify potential sponsors and explain how different sponsors could benefit the event.
Different sponsors can offer different types of support. Some may provide funding to help cover costs, while others may offer equipment, prizes, or services such as food, internet access, or promotion. Understanding the benefits sponsors can bring helps organisers plan stronger, more realistic events and shows how sponsorship can improve the overall experience for players and spectators.
| Sponsor Name | Description |
|---|---|
| AG Barr (Irn-Bru) | A well-known Scottish drinks brand that could provide funding, prizes, or refreshments. |
| Scottish Esports | Supports esports development in Scotland and could help promote or legitimise events. |
| ScotlandIS | Represents Scotland’s digital and tech sector and may support youth-focused esports events. |
| Hyper Luminal Games | A Scottish game developer that could support events aimed at young gamers. |
| Incentive Games | A software company that may be interested in promoting digital skills and gaming. |
| Local Computer or Gaming Store | Could sponsor equipment, prizes, or vouchers while gaining local promotion. |
| Local Café or Food Business | May provide food, drinks, or small funding in exchange for advertising. |
| Virgin Media / BT / Sky | Could support events by providing or promoting reliable internet access. |
| Youth Organisation or Club | May support events focused on young people, inclusion, or community engagement. |
| School or College Department | Could provide funding, equipment, or space for educational esports events. |
Sponsors can add value to an esports event, but they are not essential for every event. Understanding potential sponsors and the benefits they could offer helps organisers plan more effectively and create better experiences. Even small or local sponsors can make a positive difference when used appropriately.