Advertising is a key part of running a successful esports event. Good advertising helps people know that the event is happening and encourages them to take part or attend.

Effective advertising can directly affect:

• The number of participants who sign up
• The size of the audience
• Interest from potential sponsors or supporters

Without clear advertising, even a well-planned event may struggle to attract players or spectators.

When creating an advertisement for an esports event, it should include clear and important information so people can quickly understand what the event is about.

A good esports event advertisement should include:

• Name of the Event – A clear and recognisable event title
• Event Logo – Helps create identity and makes the event memorable
• Game Being Played – So participants know if the event is relevant to them
• Date and Time – When the event will take place
• Location or Platform – Where the event is happening (venue or online)
• Entry Conditions – Who is allowed to take part
• How to Enter – Sign-up details or contact information
• Link to Rules – So participants know what is expected of them

Clear advertising reduces confusion and helps the event run more smoothly.

There are many ways to advertise an esports event. The methods used will depend on the target audience, the size of the event, and the resources available. Some events may use more than one method to reach as many people as possible.
Posters – Displayed around school or the venue to raise awareness

• Social Media Posts – Shared on platforms such as Instagram or X to reach a wider audience
• School Announcements – Promoted through assemblies, registration, or posters
• Email Messages – Sent to pupils, staff, or clubs to share event details
• Word of Mouth – Encouraging participants to tell others about the event
• Website Pages – Posting information on a school or event website
• Classroom Promotion – Teachers sharing details directly with pupils

Using a combination of advertising methods can help ensure the event reaches the right people and attracts enough participants and spectators.